RetailVIVA

NoCode development refers to a platform or tools that help non-developers to create computer software applications without writing even a single line of code. Traditionally computer programmers write code in a preferred computer language to develop software applications. Every business change had to go through a circular phase of back-and-forth iterations before a change in the software code can affect the business change. NoCode gives freedom for an end-user to make changes as business demands and eliminates the dependence on programmers. The whole purpose of NoCode is to make people who are

Discounts and promotions play a significant role in attracting customers to make their buying decision. Various forms of promotions exist which suit diverse needs and occasions. There are line discounts, total discounts, BOGO offers, price multiples, accelerated discounts based on quantity offtake, free shipping, lucky coupons, repeat visit coupons, loyalty points and modified or integrated forms. Customer attraction is based on her/his personal choice of how much such a discount or promotion is sounding lucrative to influence a buying decision.

What types of Promotions
Some of the promot

Loyalty programs have been there for years. Customers earn points for business with a brand, and the brand, in turn, nurtures the customer for more and more business. It is a win-win for both. However, the design of a loyalty program determines whether the customer feels value and thus starts nurturing the brand with more business. Further, they become brand advocates promoting in social media, word-of-mouth referrals, product reviews, and participation in promotions. If customer engagement is achieved, we can say the loyalty program is successful.

Does your company’s loyalty program work?

Retailers can use QR codes to drive traffic to their website or landing page or any call-to-action page in a simple scan & go way for the mobile users. Retailers can also send discount coupons through QR codes or send a similar call to action for after-sales service making it very simple for users. In the current contactless environment, it can help to confirm delivery by customers through a simple scan of QR code on the delivery pack. You can get feedback from your customers through QR code usage or even help them download a mobile APP in seconds without any complexity.

What are QR codes,

Customers interact with brands at multiple stages, be it first awareness before purchase, during the purchase, or after purchase. Each of these interactions is known as the customer touchpoint. Customer acquires positive or negative impressions about the brand at each touchpoint. Retailers must strive to deepen the relationship with customers at every opportunity of interaction to build brand loyalty. The medium of interaction (online, physical, offline) may differ depending on the customer’s choice, and Retailers must ensure that similar impressions are formed at every medium with which the

When customers acquire products that are linked to after-sales service, the second innings of the customer experience journey starts then. An excellent after-sales service will enhance customer loyalty. Firstly, customers must find it easy to contact for assistance. Secondly, they must be handled professionally and serviced according to urgency and circumstances. Long wait times, inordinate delay in service, and inadequate communication can frustrate customers and result in a poor experience

The customer experience journey

A customer journey, which customers experience when interacting

Humanity has always creatively risen to prove the maxim that “necessity is the mother of invention” through its problem-solving abilities. The network of cells in our human brain stir up great ideas motivating all of us into action immediately. This enduring optimism has made humans improve continually and create a better world by setting new standards than what is possible today. The COVID pandemic made humans discover the shortest way to produce a new vaccine cutting short time by about seven years. How do bright innovation ideas come up, and where and when they prosper?

Bright Innovatio

Retailers: Are You an Intelligent or a Responsive Retailer?

Retail is the largest B2C industry in the world, generating nearly USD25 trillion in revenue. With the onset of smartphones in 2010, the retail sector has seen an extensive transformation, with almost every business segment doing well, except a few. Mobile and e-commerce segments thrived while physical stores continue to dominate as usual

An Intelligent Retailer creates the best digital systems and processes to serve its customers the best and aspires to achieve competitive positioning in the marketplace. The intelligence of th

Online shopping has become a habit due to its ease and convenience of shopping. One can browse various online shopping sites much like visiting multiple physical stores and make a buying decision without any movement. The time to shop is much shorter and facilitates easy price comparison. The value that online shopping provides for standard items is simply outstanding. With the advanced digital era unleashing in every front of human life, online shopping has occupied the prime spot in digital evolution. Consumers have embraced it with confidence due to superior experience and convenience.

The buzzword of Open-To-Buy occupies every merchandiser’s mind to save on dollars. Open-To-Buy not only helps maximize sales dollars but also minimizes cost dollars. It is an essential tool for Retailers to improve their financial performance. Small Retailers struggle to make their merchandise budget and often buy based on surmise. Big Retailers struggle with bulky worksheets as Retail ERP software does not offer the Open-To-Buy concept as part of their core modules. Some software provides it as an add-on module with poor integration.

What is Open-To-Buy?

Open-To-Buy is a concept to bri

Modern Retailers need to be ever ready to respond to changing preferences of customers. Retailers must evolve the right strategies so that they can capitalize on consumer buying preferences. Retailers must be able to spot the right opportunities and respond quickly to customer demands. Retailers need to evolve agile processes that make shopping easy and convenient to shoppers through the right mix of automation and physical interventions. Retailers must strive to digitally optimize the entire customer journey with embedded analytical data for an actionable feedback loop.

What is retail tra

4S, our embedded self-service analytics tool, is an easy to use charting tool that every user of our ERP can use to create their charts and analytics. The simplicity of its design merits attention. 4S is so intuitive that a user can learn to do graphs in less than three minutes and can do a chart in less than thirty seconds. We wanted to empower every user to self-perform their analytics, and that is how the bottom-up design was born. The 4S logo was designed by us to represent four steps that user does to make a chart.

The logo is a simple combination of number 4, and alphabet S. S stands

SERP is an abbreviation for “Search Engine Results Page,” and Ranking stands for “Position,” among others. Together, they represent the position of your website or blog or article on a search engine result page. When we query for a “Keyword” in a search engine, results get displayed based on our query. Search engines follow their algorithms to populate results in relevance to the Keyword. The keyword is the word what a user thinks about when he desires to search. If I am looking for a summer cruise ride and stay in California, my keywords for search maybe “Summer cruise from California.” Ther

BOPIS (Buying online and picking up in-store) is becoming a new trend. Brick-and-mortar stores that also offer e-commerce or m-commerce are actively promoting BOPIS, which works to best of the combination of online cum brick-and-mortar existence. BOPIS also gives the unique advantage of providing the customer the choice of his channel and thus customer feels empowered when he chooses BOPIS. Older generation customers feel the benefit of the combination of traditional and digital experience, something that soaks into their acceptance easily

BOPIS calls for a real-time stock update and onlin

Enterprises are full of content and float in content every moment. There must be a system to share, store, protect, control, and destroy content so that only authorized content is shared or stored. In the absence of a content management system, documents may be lost or destroyed or distributed unauthorizedly or stored in the wrong locations. So that content is properly managed, enterprises adopt a centralized Content Management system, which is popularly known as Enterprise Content Management (ECM) or Content Services (CS). Both of then represent the way content is organized and systemized in

The Seeking System (SS) is one of the seven dominant emotional tendencies of the brain of every mammal and probably, the most fascinating one of the seven. The SS is the primary system that is responsible for creating the urge or motivation for our desires and survival. Primarily, SS helps us to nurture our motivation, urge to explore, and desire to understand. It is the first point of trigger for every mammal to reach out in an expectant mode. By activation of the SS, all mammals try to seek positive experiences. The SS is also called the science of motivation. If one can always invoke SS, o

Enterprise adopts Enterprise Resource Planning (ERP) products to digitize their operations. Some enterprises settle for one single ERP product which may cover most of their operational needs. Others may opt for multiple products that claim superiority for a specific function and integrate them using the integration method. The first is a single solution approach through a single vendor and in the second, it is a multi-solution approach using multi-vendors or using one system integrator to integrate and maintain them. With the cloud slowly becoming the norm, the single solution of multi-soluti

Customer Financing is a facility wherein customers choose a pre-defined payment plan options rather than paying the full price of a product upfront. Customers choose to pay in easy weekly or fortnightly or monthly installments. Customers get to use the product right away but pay in easy installments. Retailers promote customer financing as it helps to improve their sales. Simultaneously customers enjoy immediate use of the product while they pay in future.

Customers find products affordable when they can pay through a payment plan. Retailers, in turn, provided multiple financing plan optio

Engaged employees are those who emotionally connect to their work and performance goals. They perform beyond their call of duty to enhance their employer reputation and derive satisfaction. Engaged employees display a positive attitude towards work and always strive to provide the best in their delivery of work

Gartner defines customer experience as “the customer’s perceptions and related feelings caused by the one-off and cumulative effect of interactions with a supplier’s employees, systems, channels or products.” Forrester Research defines customer experience as: “How customers perceive

Gartner defines Citizen Developer as a user who creates new business applications for consumption by others using development and runtime environments sanctioned by corporate IT. I, instead, define it as a user who has software solution creation capabilities without indulging in code writing using non-technical platforms that help her develop or maintain software. The variation in the definition is the line drawn between LowCode and NoCode. These two are the significant contributions in recent years which not only help fasten software development but also help to avoid the misery triangle of